I received a call earlier today from someone who has real estate connections in the area. She informed me that her family has access to a business location on one of the busiest business and shopping highways in the entire Midlothian area. One of the businesses in the shopping center is going to be vacant in a couple months. She asked if the church might be interested in having access to the business location for a few days or weekends to connect with the community and promote New Venture Christian Church and relaxedchurch.com.
I must say, this is an interest as well as challenging opportunity. It is so not typical for a church to have the privilege of such exposure to so many people at one time. Churches usually can’t afford the luxury of high traffic locations like this.
But more than unusual is the challenge of it all. What do you do with a business location like this that will connect with unchurched people without creating the feeling that we are a narrow-minded religious group in the area that wants to lure them in and convince them that they need to be coming to our church or they will die and burn in hell? What could we do with that space. How could we use it to serve the community? How could we convince them to stop by? What could we give to the people who do stop in?
Or is there something we could do that would even benefit the businesses adjacent to this location? Could we partner with them or at least help them feel they were benefiting from what we decide to do?
I love an opportunity and challenge like this. But I need your help with this one. I need to hear from you. What do you think we could use the space for? How do you think we could get people to stop in? What do you feel would appeal to the unchurched of our area without turning them off? What do you believe we need to consider and what do we need to avoid at all costs? How would you respond to this opportunity and what would you do with it?
Please pass on every idea you might have no matter how off the wall you think it is. We will consider them all.
And by all means, please forward this to others you might know who would have some “out of the box” ideas as well.